Final Major Project

Client: Student Brief
Date: 2013
Services: Design


Create a compelling marketing campaign to engage target audience and increase awareness of the Satzuma brand.

Solution: Spot Rufus is a new social media campaign by gadget technology gurus Satzuma. It’s aim is to raise brand awareness and encourage impulse buying by creating an impulse scenario, spot Rufus – snap Rufus.

Spot Rufus encourages onlookers to take a photo of Rufus the rat, upload the photo onto any of the popular social networks with the hashtag #SpotRufus to be in with a chance to win Satzuma gadget giveaways.