Cassa Café

Client: YCN
Date: 2013
Services: Packaging


Develop a creative campaign, new product, new packaging or communications idea for Douwe Egberts in the UK to appeal to younger consumers, to increase their awareness of Douwe Egberts and ideally have a theme that can extend across different media.

Solution: Inspired by works by Suzie Webb, Cassa Café captures the imagination and willingness to try new things of the younger target market encouraging coffee lovers to drink at home.